Permit Them To Consume Cookies! Michel et Augustin Produces Community and Bonding Opportunities Around Kooky Confections
The brief variation: When Marie Antoinette mentione night friendd, «permit them to eat dessert,» it might probably were because she was actually hogging the Michel et Augustin snacks for herself. Youth friends Michel and Augustin found in secondary school, and, if they found their unique sex 9-to-5 tasks as unfulfilling, they started a cookie organization with a foundation in French pastry. Fast onward 13 decades, in addition to two buddies have workplaces in France and ny and are also seducing the entire world with the cookies, pastries, yogurts, mousses, and other sweets made with easy, pronounceable elements. The duo also instructs aspiring bakers that learning the art of French pastry is attainable through their unique recipe books and interactive available home courses. Michel and Augustin’s fantasy is simple: to make the globe smile and come together over a shared passion for desserts.
The story of Michel et Augustin began merely enough. Two males began palling around in middle school and turned into good friends. But, as with numerous teenage friendships, the two parted steps after graduation to check out their very own routes.
Michel found themselves working in money in New York, and Augustin was working in advertising for Air France. But both shortly became disillusioned aided by the 9-to-5 work of world of business. They reconnected in addition to duo devised a wild propose to learn all 1,263 bakeries in France and develop a guide to top confectioneries the united states needed to provide. They had written a book regarding it â their particular basic collaboration!
After completing their unique quest, in 2004, Michel and Augustin aproned-up and place out on a unique adventure: cooking in Augustin’s home. Their mission was to develop a type of snacks also sweets made with natural ingredients and really love. And, after tirelessly evaluating and sampling over 300 dishes, their own first concoction came into this world: the tiny spherical butter cookie. Michel et Augustin came to be!
The two found rapid achievements, and always innovate much more delicious projects, particularly a decadent yogurt in a bottle, which had been uncovered just once Michel and Augustin understood their particular prized cow could generate above butter. They market their products or services aided by the trademark «kookiness» together with pleasure they infuse in their tasty snacks.
Distributing a Love for French Pastry Around the World
Michel et Augustin is about more than just generating a delicious cookie. The company is actually bent on attracting from France’s rich culinary background to generate masterful sweets.
«It isn’t really almost cookies â it’s about a love of French pastry,» said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. «everything we make is linked to French pastry methods. There is an extremely strong connection with pastry creating as a business enterprise.»
But Lily informed all of us an affinity for and mastery of French pastry isn’t only reserved the item builders (they call them the «recipe team») at Michel et Augustin. A portion of the company’s kooky tradition is actually discussing the passion and knowledge of pastry generating very every member of the team, in France and Brooklyn, can teach to get a French pastry chef and do the nationwide test (known as a «C.A.P.»). In this way, everyone can participate in innovating brand-new recipes and speak knowledgeably with enthusiasts, consumers, and people.
«once weekly in France and once four weeks in ny, all of our Banana Farm («office») can become a pastry class in which the audience is going right on through a traditional curriculum of French pastry and instruction when it comes to official certification,» she said. «It doesn’t matter if you are a web page developer or in income â the chance is actually urged for all.»
Though Michel et Augustin provides an even more expansive line in France, the company sticks for the same principles and axioms of creation for several services and products.
«the one thing our items share is a proper attention to flavor and to the ingredients,» Lily said. «We focus on the high quality and comfort on the elements, and attempt to keep the element listing as pronounceable as you possibly can.»
This results not just in a yummy decadence, additionally a treat you can be ok with ingesting with your someone special.
An accumulation of Treats ideal for discussing along with your Sweetheart
Thereis only some thing about discussing sweets that starts your day appropriate or comes to an end a perfect date. And Michel et Augustin’s designs were meant for just these occasions.
«It really is an instant of indulgence at the end of a romantic date,» Lily said. «It really is tasty making with thoroughly clean materials, which helps make the moment that much much better. It feels good to enjoy.»
With so many worthy snacks to pick from, there’s no need certainly to pick one. While there’s a lot of even more choices in France â from chocolate mousse to decadent yogurts and, definitely, one-of-a-kind snacks â there’s a lot of solutions in the US nicely.
Lily had been quick to recommend the most perfect snacks to offer to or enjoy with this special someone.
«All of our best-selling cookie is actually all of our 4-Cookie Squares,» she mentioned. «These include like small square tarts, are offered in three tastes, and may be very conveniently provided. We likewise have Cookie Buttons, which are hazelnut chocolate processor snacks with hazelnut ganache inside the house. They arrive in packages of two â one personally, choice for you!»
For lovers who really enjoy their unique day ritual collectively, Lily told us Puff Palmiers tend to be a beautiful a.m. option.
«they might be puff pastry and taste like Elephant Ears,» she mentioned. «they truly are extremely light and flaky and an excellent option for revealing over breakfast with coffee or at tea time.»
Whether your honey are chocoholics or value the fine butteriness of caramel (or all things in between), Michel et Augustin has a deserving treat for revealing (or sneaking down with for your own personal clandestine cookie affair).
Get Involved on Banana Farm
Michel et Augustin’s philosophy is the fact that joy of sweets is within the posting. So that it should be no surprise society engagement is actually extreme a portion of the organizations company purpose. Many people are asked to end in and chat (and style cookies) at their own Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.
This mindset began from the start associated with the business and is section of the key. And Lily mentioned this philosophy is exemplified when you look at the businesses open houses.
«Right from the start, Michel and Augustin opened the doorways regarding apartment to neighbors, buddies, consumers, and passersby, for people giving them opinions, to flavor snacks, to taste brand-new quality recipes they were testing, and to go out together with them and speak about what they had been performing,» she said. «It really is something’s vital to all of us nowadays.»
Open home on Banana Farm takes place from the basic Thursday of each thirty days in France and New York. Lily told united states these activities present an easy method for your organization provide back into town by instructing them in regards to the history and techniques of French pastry.
«We invite everyone, household, friends, consumers, and customers in the future share quality recipes,» she stated. «We would flavor assessments, focus teams, and play video games. It’s a genuine area event.»
It is not only fun and tummy-pleasing to attend, but if you lack a cookie friend, think of all of those other treat aficionados you might satisfy at the Banana Farm. In the end, if someone else likes Michel et Augustin addresses, you realize obtained great flavor, and you should have one thing to bond over.
Michel et Augustin: dedicated to Random Acts of Kookiness
In true Michel and Augustin form, the duo started a Random Acts of Kookiness initiative to encourage and delight the general public. From a tribute to Michael Jackson toward cookie rectangular occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they are doing. You will find the reason why their particular goodies are addicting â they can be created using 100 % natural ingredients and good vibes.
Up after that for your business is an innovative new cookbook whose goal is to greatly help United States visitors among others overcome the intimidation associated with French pastry.
«We’re generating a French pastry cookbook when it comes to US, and it is about finding pleasure in these extremely tough dishes,» Lily stated. «we are busting it down and claiming you can do it. When we can, everyone can, and in addition we’re revealing our very own development.»
Michel et Augustin is seeking release their famous chocolate mousse in the US.
«All of our fantasy for our chocolate mousse is always to seduce The united states’s preferences.»
And, after tasting the business’s cookies along with other snacks, the usa is actually undoubtedly in for an extended love affair thereupon mousse.